Project highlights from client/agency partnership with Nutrisystem.
Case Studies
INTRO
RESULTS
Nutrisystem
📢 6.2M Impressions
📉 < $9 CPM
Nutrisystem is America's #1 meal-delivery weight loss system. Brought in as part of a larger agency team, SAW Growth Marketing was tasked with reaching new audiences on TikTok, to spread awareness and engage prospects on a special offer Nutrisystem was running at the time. After working with larger influencers in the past, the team sought a different approach by casting a wide net across 100+ micro influencers.
100+ TIKTOK INFLUENCERS
RESULTS + INSIGHTS
Implementing a wide-net approach to recruiting, educating and partnering with TikTok influencers, we were able to surpass the brand's target of 5 million impressions for the campaign, while coming in below their target CPM by 40%.
How? By reaching out to a wide variety of influencers across age, gender, race and physical shape, that had engaged account followings, even though they didn't necessarily have a lot of followers (some accounts had less than 1,500 followers).
This was able to achieve two things. First, it put the Nutrisystem brand and its offer in front of a wide demographic, people that may had heard of the brand, but didn't consider it for themselves until they saw a person that was more similar to them in physical appearance and lifestyle. Two, by partnering with over 100 influencers, many of them less well-known, the campaign was able to reach a lot more people at a lot lower cost. A plan that originally projected over $15 CPMs, hit less than $9 on average, and left the Nutrisystem marketing team smiling with an efficient ad spend that hit their goals and left more money for other campaigns.
Nutrisystem
RESULTS
📢 6.2M Impressions
📉 < $9 CPM
INTRO
Nutrisystem is America's #1 meal-delivery weight loss system. Brought in as part of a larger agency team, SAW Growth Marketing was tasked with reaching new audiences on TikTok, to spread awareness and engage prospects on a special offer Nutrisystem was running at the time.
After working with larger influencers in the past, the team sought a different approach by casting a wide net across 100+ micro influencers.
RESULTS + INSIGHTS
examples of TikTok influencer content
Implementing a wide-net approach to recruiting, educating and partnering with TikTok influencers, we were able to surpass the brand's target of 5 million impressions for the campaign, while coming in below their target CPM by 40%.
How?
By reaching out to a wide variety of influencers across age, gender, race and physical shape, that had engaged account followings, even though they didn't necessarily have a lot of followers (some accounts had less than 1,500 followers).
This was able to achieve two things.
First, it put the Nutrisystem brand and its offer in front of a wide demographic, people that may had heard of the brand, but didn't consider it for themselves until they saw a person that was more similar to them in physical appearance and lifestyle.
Second, by partnering with over 100 influencers, many of them less well-known, the campaign was able to reach a lot more people at a lot lower cost. A plan that originally projected over $15 CPMs, hit less than $9 on average, and left the Nutrisystem marketing team smiling with an efficient ad spend that hit their goals and left more money for other campaigns.