Services
✔️ Marketing Leadership
✔️ Embedded in Your Team
✔️ Analytical + Creative Strategy
Looking to hire for a senior-level role on a part-time basis? As a fractional CMO, I can lead your team or bring on my own, and effectively delegate tasks according to a marketing strategy we align on together. Drive effective results, at a fraction of the full-time, senior level employee cost.
✔️ Marketing Leadership
✔️ Embedded in Your Team
✔️ Analytical + Creative Strategy
Looking to hire for a senior-level role on a part-time basis? As a fractional CMO, I can lead your team or bring on my own, and effectively delegate tasks according to a marketing strategy we align on together. Drive effective results, at a fraction of the full-time, senior level employee cost.
✔️ Google Ads
✔️ Amazon Ads
Where do over 90% of people start their search for a product or service? Google and Amazon. Running ads on these channels first makes most sense for most products. Capture and convert traffic from qualified prospects through hyper-relevant ad copy, geotargeting and a compelling offer.
✔️ Facebook Ads
✔️ Instagram Ads
✔️ TikTok Ads
✔️ YouTube Ads
✔️ Twitter / X Ads
When you need to generate demand, advertise where the online eyeballs are: Instagram, Facebook, TikTok, Twitter and YouTube. I help you scale ad campaigns with a comprehensive ads strategy, creative direction, UGC and influencer video script writing, campaign image/video editing and copywriting.
✔️ Landing Page Design
✔️ Increase Conversion Rate
✔️ A/B Offer Testing
✔️ Replo, Unbounce Design
What is the most overlooked area by most marketing teams? Conversion rate optimization and separate landing pages. If you're spending money on ads, you need to stop sending traffic to your homepage. Instead, use landing pages relevant to the ad and audience, and UX focused on conversion.
✔️ Mailchimp Email/SMS
✔️ Klaviyo Email/SMS
✔️ Sendlane Email
✔️ Attentive SMS
✔️ Postscript SMS
Grow your average order value and lifetime value per customer through segmented email and SMS campaigns. I'll help you build email flows for prospects and boost upcoming promotions to help maximize your bottom of funnel revenue.
✔️ Ad Copywriting
✔️ Ad Ideation + Concepting
✔️ Creative Direction
✔️ Image/Video Edits
✔️ Influencer/UGC Scripts
From concept to copywriting, I help you make great ads. Whether you have existing video and image content or need to start from scratch, I'll help craft messaging that resonates with your audience, sets you apart from competitors and persuades people to buy. Tap into over 10 years of marketing experience combined with the power of AI tools to create performance marketing that sells.
“...his enthusiasm for paid media and helping the team succeed really is felt and appreciated. He is never afraid to think outside the box and experiment. He always brings his passion and energy to every meeting and it's contagious. Scott always has interesting and unconventional ideas that make our ads better. He never stops innovating. We can always rely on him to be there, weekends and holidays included, to check on performance and make adjustments, treating the budget like his own.”
- Erin Blaisdell,
VP of Ecommerce, mindbodygreen
TESTIMONIAL
“Scott is a joy to work with..."
“Scott is a joy to work with...
BRANDS & CLIENTS
per year in
AD SPEND
Experience
24
$10M
NEW CUSTOMERS
500,000+
✔️ Marketing Leadership
✔️ Embedded in Your Team
✔️ Analytical + Creative Strategy
Looking to hire for a senior-level role on a part-time basis? As a fractional CMO, I can lead your team or bring on my own, and effectively delegate tasks according to a marketing strategy we align on together. Drive effective results, at a fraction of the full-time, senior level employee cost.
✔️ Google Ads
✔️ Amazon Ads
Where do over 90% of people start their search for a product or service? Google and Amazon. Running ads on these channels first makes most sense for most products. Capture and convert traffic from qualified prospects through hyper-relevant ad copy, geotargeting and a compelling offer.
✔️ Facebook Ads
✔️ Instagram Ads
✔️ TikTok Ads
✔️ YouTube Ads
✔️ Twitter / X Ads
When you need to generate demand, advertise where the online eyeballs are: Instagram, Facebook, TikTok, Twitter and YouTube. I help you scale ad campaigns with a comprehensive ads strategy, creative direction, UGC and influencer video script writing, campaign image/video editing and copywriting.
✔️ Landing Page Design
✔️ Increase Conversion Rate
✔️ A/B Offer Testing
✔️ Replo, Unbounce Design
What is the most overlooked area by most marketing teams? Conversion rate optimization and separate landing pages. If you're spending money on ads, you need to stop sending traffic to your homepage. Instead, use landing pages relevant to the ad and audience, and UX focused on conversion.
✔️ Mailchimp Email/SMS
✔️ Klaviyo Email/SMS
✔️ Sendlane Email
✔️ Attentive SMS
✔️ Postscript SMS
Grow your average order value and lifetime value per customer through segmented email and SMS campaigns. I'll help you build email flows for prospects and boost upcoming promotions to help maximize your bottom of funnel revenue.
✔️ Ad Copywriting
✔️ Ad Ideation + Concepting
✔️ Creative Direction
✔️ Image/Video Edits
✔️ Influencer/UGC Scripts
From concept to copywriting, I help you make great ads. Whether you have existing video and image content or need to start from scratch, I'll help craft messaging that resonates with your audience, sets you apart from competitors and persuades people to buy. Tap into over 10 years of marketing experience combined with the power of AI tools to create performance marketing that sells.
Services
Case Studies and Results
Project highlights from clients and agency partnerships.
Get in Touch
Marketing Confidence, Clarity and Creative. Delivered.
From fractional CMO work to campaign management, I can captain your marketing team or serve a specific channel. Myself and my team of experts will strategically guide your brand to success whatever your marketing goals–lowering CAC, improving conversion rates, increasing LTV, driving retail traffic or leveling up your creative.
Learn more about my
10 Growth Marketing Principles
Fluent in All the Major Platforms
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